Mitchells & Butlers
In an area awash with new pubs and bars the history of The Eagle makes it stand out. What other venues are mentioned in a centuries-old nursery rhyme?
Up and down the City Road, in and out the Eagle, that’s the way your money goes, pop goes the weasel.
The brand environment made use of this famous and historic rhyme, creating a typographic illustration which is used across the various collateral. The typographic styling is reminiscent of Victorian music hall posters as the venue was a Victorian music hall in a previous life.
The typographic approach allowed a flexibility to create messages within the brand environment, beyond the key illustration of the rhyme.
Some great quality designs for us and have always been professional and approachable, I would definitely recommend them.
Brand Manager, Castle